Use Your Business To Support Your Audience’s Mental Health
Client: Any & Every Design Studio
Deliverable: Educational Blog
Industry: Marketing, Mental Health
This blog explores how businesses can support their audience's mental wellbeing by creating more inclusive, accessible, and empathetic experiences. Drawing on research and practical examples, it encourages business owners to recognize the impact they can have through their platforms and everyday interactions.
The piece combines mental health insights with actionable strategies—helping readers identify ways to make their content, services, and customer experiences more welcoming and accessible.
It’s written to inspire reflection, encourage positive change, and demonstrate how thoughtful business practices can contribute to better outcomes for both people and communities.
Excerpt
“Before we go into what you can do to make change in your business, let’s take a minute and dig a little deeper into the “so what” of inclusivity? Sure, it helps people to feel welcome—but why does that matter? What impact does it have?
According to a research study done by Ipsos, 73% of people regularly see or hear stereotyping. That means that nearly ¾ of the population is constantly inundated with harmful images, thoughts, perceptions, etc. about themselves or someone else they care about. That’s a lot!
Over time, that will certainly take a toll on someone’s mental health. And if they don’t have the resources or support in place to cope with it, the effects can be detrimental.”